Reid axes four in FCB Europe rejig

Harry Reid, the international president of FCB, has fired its UK chief executive, Chris Rendel, in what is being seen as a deck-clearing operation aimed at making the London agency the centrepiece of a new European network.

Harry Reid, the international president of FCB, has fired its UK

chief executive, Chris Rendel, in what is being seen as a deck-clearing

operation aimed at making the London agency the centrepiece of a new

European network.



Rendel’s three-year tenure in the job came to an abrupt end during a

ten-minute meeting with Reid on Friday.



This week, Reid wouldn’t rule out either an acquisition or a reverse

takeover as a means to restore FCB’s London shop to its former glory and

make it a catalyst for European success.



’The FCB of 20 years ago was the most important agency brand in the UK

and we have to regain that status,’ he said. ’We see London as our

flagship European office.



At the moment it’s not - and we have to take steps to put this

right.’



Rendel, who previously ran Ogilvy & Mather’s pounds 52 million Ford UK

business, is one of four casualties at the pounds 86 million-billing

London office. They include Alan Larsen, a finance director, whose

departure follows last month’s exit of Roy Powell, the chief executive

of FCB International.



Powell was the key finance man in the negotiations with Wilkens

International, the agency group based in Germany and acquired by FCB in

February as part of plans to build a European network of its own after

the dissolution of the alliance between its True North parent and

Publicis.



Rendel’s exit precipitates a round of senior management changes in which

Robert Hamer extends his chairman’s role to take on chief executive

responsibilities.



Four senior executives - Nick Alford, Robert Ballin, Steve Carrigan and

Mark Wilson - become management directors responsible for running groups

of business.



The changes reflect a growing preoccupation with Europe by FCB chiefs in

Chicago who recently moved Geoff Thompson, the worldwide creative

director, to London in order to build the group’s creative profile

(Campaign, 24 October).



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