The Remember A Charity consortium is seeking to raise awareness around leaving legacies to charity through a new campaign, by DDB UK, fronted by real-life stunt man Rocky Taylor.
The work seeks to make a sensitive subject more accessible and inspire conversation on the topic amongst the 50+ age group.
On the group’s Facebook page, members of the public will be able watch a short film about Rocky Taylor, find out more about Remember A Charity and vote on how his final stunts will be performed.
The first stunt will be streamed live on Facebook on 2 August and the second will happen in September to coincide with Remember A Charity Week.
The work was written by Neil McGuirk and art directed by Darren O’Beirne. The director was Finn McGough through Home Corp.