Remington revives the cliche that better-groomed people are more successful in life in its latest television ad in the "It's what's on the outside that counts" campaign, by Grey London. The latest ad, "twins" is male focused and takes on the form of a mini documentary following a pair or twin boys as they grow up. Despite being identical twins with the same upbringing clean-shaven Elvio is far more successful than moustachioed Pablo, whose facial hair gets in the way of his future. It highlights that by using Remington's electrical grooming products, men can become more successful. The spot ends with the strapline "It's what's on the outside that counts".