Renault Clio's online execution backs 'Va Va Voom' campaign

Publicis Networks, the online division of Publicis, has created an

online campaign to back the current Renault Clio "Va Va Voom"

advertising.



The aim of the campaign is to build awareness of the New Clio and drive

traffic to its microsite, www.va-va-voom. co.uk, by targeting 25- to

35-year-old ABC1 men.



The online activity includes a range of pop-ups and Gif and dhtml banner

ads that seek to set up entertaining situations. One pop-up invites

users to interact by popping virtual bubbles against the clock before

delivering the message: "Score: who cares? You've lost your Va Va

Voom."



Transitional spots are being placed on sites including Maxim and

Virgin.net, which receive heavy traffic from the target audience. The

campaign also includes a banner ad that says that it has "lost its Va Va

Voom" before stating that it has "had enough" and falling to the bottom

of the page.



The spot is supposed to parody the recent decline in banner

advertising.



The campaign was created by Martin Gent, Ian Humphries, Glen Caribine

and Tom Garood. Media planning and buying was through Carat Interactive.



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