Publicis Networks, the online division of Publicis, has created an
online campaign to back the current Renault Clio "Va Va Voom"
The aim of the campaign is to build awareness of the New Clio and drive
traffic to its microsite, www.va-va-voom. co.uk, by targeting 25- to
35-year-old ABC1 men.
The online activity includes a range of pop-ups and Gif and dhtml banner
ads that seek to set up entertaining situations. One pop-up invites
users to interact by popping virtual bubbles against the clock before
delivering the message: "Score: who cares? You've lost your Va Va
Transitional spots are being placed on sites including Maxim and
Virgin.net, which receive heavy traffic from the target audience. The
campaign also includes a banner ad that says that it has "lost its Va Va
Voom" before stating that it has "had enough" and falling to the bottom
of the page.
The spot is supposed to parody the recent decline in banner
The campaign was created by Martin Gent, Ian Humphries, Glen Caribine
and Tom Garood. Media planning and buying was through Carat Interactive.