Renault creates 12-series video for Twingo car

Renault has created a quirky if not slightly unusual video series to promote its Twingo model, featuring a pink flamingo, an animal stunt double and a demanding young woman singing about her ideal model.

Renault: launches 12 videos to promote Twingo model
Renault: launches 12 videos to promote Twingo model

Among the 12 videos is a faux-documentary about Ringo the flamingo and his rise to fame to become the world's "baddest bird" and an awkward film showing an animal stunt double failing to convince a producer with his flamingo impression.

The main video, shot in Broadway-style, shows a woman singing about her perfect car in a dealership only to be presented with the Twingo.

Antoine Héry, digital marketing manager at Renault UK, said: "We wanted to create fun and engaging content that appeals to our target audience."

Brand: Renault

Agencies: Scorch London, Manning Gottlieb OMD


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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