Renault, Fitness First and Strada among brands with tube strike offers

Another day, another tube strike in London. This time, it coincides with National Oyster Day. Oh the irony. Never ones to miss out on an opportunity, here's what brands are doing to make the most of the captive audience.

Renault: runs free #Twizy shuttle scheme during Tube strike
Renault: runs free #Twizy shuttle scheme during Tube strike

1. Renault has put on a free shuttle service for stranded commuters. A fleet of Twizy cars will be roaming the London streets between key commuter tube stations, and people will be able to hail one down like a black cab. The cars have been branded Free #Twizy Shuttle!. The idea was conceived and executed by Publicis London. Manning Gottlieb OMD handled social activation.

2. Like the strike last month, Fitness First is allowing commuters to use its showers and facilities for free. People have to show their Oyster Card at one of the chain’s 45 central London gyms.

3. Strada, the restaurant chain, is offering customers free coffee.

4. Evans Cycles will provide free bike checks and repairs for anyone commuting by bike.

5. Penny Skateboards gave away free skateboards at Victoria station.

6. Payfriendz, the money transfer app, is going all out too by giving out free rickshaw rides.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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