Renault launches 'electric' global campaign

Renault is launching a global advertising campaign to promote its commitment to making electric cars.

The 60-second spot, 'Renault ZE', has been created by Paris-based advertising agency Publicis Conseil and directed by Dougal Wilson.

The ad features people using electricity and energy in their every day lives to power a hairdryer, a computer and a TV. The ad then questions why electricity shouldn’t also be used for travelling, as the camera pans to a woman charging up her Renault ZE.

The spot forms part of Renault's 'Drive the Change' proposition and aims to reassure people who are cautious about new technology.

It will break in Italy and France first, followed by Israel, Australia at the beginning of the July, and the UK and the rest of the world in September.

The chief creative officer behind the ad was Olivier Altmann. He worked with art director Benedicte Potel and copywriter Thierry Lebec. The production company behind the ad was Premiere Heure and media agency was OMD.

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