Renault Megane 'parts' by Publicis

Publicis has created a CGI-laden spot to promote the Renault Megane sport range following on from the "Everything is Sport" campaign that was launched in early 2007.

The execution shows hundreds of car parts from spark plugs to tyres racing one another through the Renault factory in order to be part of the Megane Renaultsport 230 F1 Team R26.

It is targeted at young, affluent and sport-minded consumers who are passionate about the thrill of competition.