Renault-Nissan hires DigitasLBi for digital

The Renault-Nissan Alliance has appointed DigitasLBi to overhaul its consumer-facing digital properties for all of its car marques.

Nissan: parent hires DigitasLBi
Nissan: parent hires DigitasLBi

This is the first time that the two companies have hired a single agency to handle their digital activity.

Over the next three years, DigitasLBi will relaunch the websites and mobile platforms for Renault, Nissan, Infiniti, Renault Samsung Motors, Dacia, Datsun and Venucia in every market.

There will be a joint team based in London and Paris.

DigitasLBi landed the account after a competitive pitch. The business is believed to be worth more than £40 million.

A spokesman for Renault said: "The main objective is to increase the number of leads on all activities from new vehicles, old vehicles and services, and position the alliance as a world leader in customer service."

The two companies are increasingly working together and are looking to combine their manufacturing and research and development operations to save at least e4.3 billion by 2016.

OMD handles global media for the partnership.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published