AgencyWieden & Kennedy
SectorAgencies, Media / entertainment and Video games
Brothers and Sisters has created what it is billing as "the most disturbing and frightening advertising campaign ever" for the global launch of the video game Resident Evil 6, made by the Japanese games developer and publisher Capcom.
The activity includes two TV spots in which people are captured in the final moments of their lives before they succumb to zombies.
The work was directed by Pat Holden through Brothers and Sisters. Post-production was by Big Buoy.