Retail and financial sectors help online ads rise by 21 per cent

LONDON - Online advertising has seen a 21 per cent increase in the number of advertisers using the medium in the first four months of this year.

M&S... boosted online ads
M&S... boosted online ads

According to research by Nielsen Online, the online sector also saw the amount of display ad campaigns rise by one-fifth during the same period, with just over 11,000 campaigns being rolled out.

The results follow research conducted in March by Warc, which found that despite a 3.9 per cent fall in advertising spend in 2008, online revenues were up 17.3 per cent, although growth had slowed by 50 per cent on a year-on-year basis.

The rise in the number of campaigns came about partly thanks to a major increase in online activity in the retail and financial sectors, with Marks & Spencer, Tesco, HSBC and Barclays among the most dominant advertisers.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).