RETAIL AND HOME SHOPPING 01: Ikea - Lamp

Do we feel sorry for a discarded lamp that's cast out on to the street to battle the howling wind and rain, while a shiny new one takes its place? This spot could have been lifted from the opening scene of a feature film and the director's ability to woo the viewer into feeling emotion for anything he chooses is intrinsic to its success. Yet another successful spot for the Ikea brand, thanks to brilliant casting, deft camera angles and music that presses all the right sentimental buttons.

USA

Client/Title: Ikea/'Lamp'

Agency: Crispin Porter Bogusky Advertising

2699 South Bayshore Drive

9th Floor

Miami FL 33133

USA

T: +1 305 859 2070

F: +1 305 854 3419

email: ktkempner@cpbmiami.com

Creative Directors: Alex Bogusky, Paul Keister

Art Directors: Mark Taylor, Steve Mapp

Senior Producer: Rupert Samuel

Copywriter: Ari Merkin

Production company: Morton Jankel Zander

2201 Carmelina Av

Los Angeles CA 90064

USA

T: +1 310 826 6200

F: +1 310 826 6219

email: mjz@mjz.com

Director: Spike Jonze

Producer: David Zander

Post-production company: Spot Welders

825 Hampton Drive

Venice CA 90291

USA

T: +1 310 399 3350

F: +1 310 399 1228

Editor: Eric Zumbrunnen