Retail martech specialist Ecrebo eyes US expansion after £12m investment

UK-based retail specialist Ecrebo, which claims to have boosted sales for Waitrose and Marks & Spencer, is set to expand in the US with a round of investment from the founder of Nectar.

Ecrebo works with major UK retailers, including Pandora
Ecrebo works with major UK retailers, including Pandora

Ecrebo is a technology platform that lets retailers target offers and messages to customers during checkout, alongside their receipt, or digital receipt. Since its launch in 2010, it has worked with M&S, Waitrose and Pandora and claims to have generated more than £500m in additional sales.

It has received a £12m investment from Air Miles and Nectar founder, Sir Keith Mills, and former Warburg Pincus head of Europe, Joseph Schull.

Schull described Ecrebo’s technology as an "ingenious application which seamlessly integrates with customers’ point of sale infrastructure and enables personalised communication at the till, which can be rapidly rolled out at scale".

The new funding will help Ecrebo expansion, with particular focus on North America where it launched in 2016. Ecrebo will also invest in R&D as well as talent.

Mills and Schull will join Ecrebo’s board as directors alongside the company’s founders, Dr Hassan Hajji and David Vernon. Existing investor, Octopus Ventures, is also participating in the investment round and will continue to be represented on the board.

Ecrebo impressed Mills with its credentials and leadership in the retail technology sector, he said. "Its technology gives retailers the ability to open up a marketing channel that is fully retailer-owned, enabling them to reach all their customers on a one-to-one basis in a way which is personalised, rewarding and convenient," Mills said.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).