Retro-style campaign promotes wines of Bordeaux in region's biggest ever push

Retro 1920s and 1930s-style illustrations using a wine bottle silhouette as the central part of a motif representing French region Bordeaux form the heart of a €20m campaign for Conseil Interprofessionel du Vin de Bordeaux.

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The campaign uses the slogan 'The more you look, the more you discover' and features seven executions. In one, the silhouette of a wine bottle forms the tube of a telescope pointed up at a starry night sky.

The work is breaking in the UK next Monday (3 November), before being rolled out in countries including the US, China and Japan.

Client: Francois Jumeau, director of marketing, Conseil Interprofessionel du Vin de Bordeaux

Brand: Bordeaux

Agency: Isobel

Creative: Rob Fletcher, creative partner



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