The campaign uses the slogan 'The more you look, the more you discover' and features seven executions. In one, the silhouette of a wine bottle forms the tube of a telescope pointed up at a starry night sky.
The work is breaking in the UK next Monday (3 November), before being rolled out in countries including the US, China and Japan.
Client: Francois Jumeau, director of marketing, Conseil Interprofessionel du Vin de Bordeaux
Creative: Rob Fletcher, creative partner