Reuters is to launch an internet cafe brand called Refresh, and is
in talks with agencies about a marketing campaign.
The global information provider will unveil the first Refresh cafe on
Fleet Street, next to the Reuters corporate HQ, late next month. Should
the trial prove successful, Reuters is expected to roll out a chain of
Refresh will offer food and drink and allow customers to browse the
internet or relax on sofas with a selection of international
A Reuters spokeswoman confirmed that the launch would take place next
month, but declined to comment on any plans for a roll-out.
'We are talking to a number of agencies about supporting Refresh with
advertising and marketing activity,' she said. 'We haven't decided
exactly what form this will take and are canvassing ideas.'
The launch comes as Reuters looks to diversify its brand into new
It recently launched Kalends, a database of future events, appointing
BMP DDB and Lambie Nairn to handle its marketing.