Revamped Choice FM opens sales office to handle new demand

Choice FM is revamping its programming and brand image in preparation for its launch across North London.

Choice FM is revamping its programming and brand image in

preparation for its launch across North London.



As part of the development, Choice is opening a new sales office to cope

with the demand of advertisers in its extended area. Sales director Neil

Kenlock has already appointed four sales executives to handle new

business.



The station’s successful bid for the Radio Authority’s North London

licence means Choice will double its audience to a potential 6.5 million

listeners.



Choice will target 15- to 34-year-old listeners, including Kiss FM’s

audience, and position itself as London’s urban youth music station. In

doing so it will attempt to shake off its reputation as a Brixton-based

niche ethnic station.



New marketing pushes for the revamped station include outdoor ad

campaigns and the launch of a customer magazine called Choice FM.



Clear Channel Radio Sales will continue to sell on behalf of the

station.



David Goffin, commercial director at CCRS, said: ’Choice will be

plugging the gap that Kiss has vacated. The station will be of interest

to anybody targeting the youth market.’



Choice FM’s key national advertisers include Procter & Gamble, Turner

Entertainment, BT, KFC, The Observer and the Evening Standard.