Revealed: who won at Campaign and PRWeek's Brand Film Festival London?

Abbott Mead Vickers and J Walter Thompson London were the big ad agency winners at today's inaugural Brand Film Festival London.

Revealed: who won at Campaign and PRWeek's Brand Film Festival London?

Across a variety of filmcraft and sector categories, the judges awarded 30 bronze, 30 silver, 17 gold awards— with six of those gold winners also being crowned Best of the Best.

AMV BBDO received five awards: two golds (Sainsburys' "The greatest gift", above, and SCA's "Redfit Blood"); two silvers (Maltesers' "Look on the light side of disability" and Quaker's "The mighty oat" and one bronze (Maltesers, same campaign).

JWT London's five gongs comprised one gold (NCDV/Victim Support "Break the routine", below), two silvers (HSBC's "The graduate flagship" and WWF's "Tiger In Suburbia"), and two bronzes (International Fund for Animal Welfare's "Pups" and NVDC/ Victim Support', same campaign).

Media outlet Vice scooped three awards in total, including one gold and best of the best, while LadBible Group also took a gold and best of the best. Buzzfeed was also a winner with a silver award.

Winners from the PR world included two bronze and one silver award for TVC Group, two silvers for Hill+Knowlton Strategies, and one bronze each for Freuds, Ketchum and Fever.

Gold and best of the best

  • Issues and Crisis Management: TMW Unlimited for Unilever (Lynx) - Men in Progress
  • Consumer Goods and Retail: MullenLowe London for Unilever/DiG Persil - Free The Kids
  • Viral: Lucky Generals for Hostelworld - Hostelworld Presents: In Da Hostel with 50 Cent
  • Brand Documentary: Precious Media for Omega Every Split Second Counts - The History Of Olympic Timekeeping
  • Brand Documentary: LadBible Group, Drum and OMD for RNLI - RNLI Respect The Water
  • Brand Documentary: VICE for UBS - Nashira: Peace and Prosperity in Colombia's Matriarchal Village

Gold

  • Best Post Production: MPC for John Lewis - Buster the Boxer
  • Corporate: HSBC - Accuracy vs Truth
  • Corporate: PSONA Films for BP - BP, Running Man
  • B2B: Lucky Generals for D&AD - Project Precious
  • Healthcare: AMV BBDO for SCA - Redfit Blood
  • Sport: wing for HUGO BOSS - #SKYWALK
  • Consumer Goods and Retail: Y&R London for Marks and Spencer - Christmas with Love
  • Not for Profit/Giving Back: JWT London for NCDV/Victim Support - Break The Routine
  • Emotive Film: Y&R London for Marks and Spencer - Christmas with Love
  • Animated: AMV BBDO for Sainsbury's The Greatest Gift
  • Brand Documentary: Precious Media for DIAGEO - Talisker Whisky Atlantic Challenge - One Ocean, One Race

Silver

  • Corporate: CORD for Shell - makethefuture - best day of my life
  • Corporate: The Edge Picture Company for Deloitte - Ask Yourself
  • B2B: TVC Group for OTIS - Made to Move You
  • Issues and Crisis Management: HSBC - Accuracy vs Truth
  • Healthcare: BuzzFeed for Aviva - I Survived A Car Crash
  • Sport: Hill+Knowlton Strategies for HSBC - Sevens from Heaven
  • Sport: Vice for Samsung - Surf The Night
  • Consumer Goods and Retail: AMV BBDO for Pepsico/Quaker - From the Mighty Oat
  • Not for Profit/Giving Back: Nice and Serious for Ben & Jerry's - One Sweet World
  • Sustainability: The Chase Films for Private White V.C. - From Sheep to Shop
  • Emotive Film: Unfiltered for Rene Caovilla - Venezia
  • Behind the Scenes: Pirelli Tyre - Take the Road
  • Viral: Gravity Road for PokerStars - #raiseit
  • Best use of 360 or virtual reality: MPC for John Lewis - Buster's Garden Interactive VR Experience
  • Animated: MPC for John Lewis - Buster the Boxer
  • Animated: White Rabbit Budapest for WWF Hungary - We are all connected
  • Animated: Y&R London for BBC - Rio Olympic Trailer
  • Best Screenplay: JWT London for HSBC - The Graduate Flagship
  • Best Screenplay: White Rabbit Budapest for WWF Hungary - We are all connected
  • Best Performance: AMV BBDO for Mars Chocolate Maltesers - Look on the light side of disability
  • Best Post Production: JWT London for WWF - Tiger In Suburbia
  • Best Director: Iwona Bielecka, Papaya Films - Baron
  • Best Director: Rollo Jackson, Somesuch - Tokyo: Where Do You Know Me From?
  • Branded Programme: Somethin' Else for TOPMAN - Hi Maintenance
  • Brand Documentary: Casual Films for Adobe Lynsey Addario - Notes from the Conflict Zone
  • Brand Documentary: Gaucho Productions for Ford of Europe - Focus RS: A People's Supercar
  • Brand Documentary: Hill+Knowlton Strategies for HSBC - Sevens from Heaven
  • Brand Documentary: MullenLowe London for Unilever/DiG Persil - Free The Kids
  • Brand Documentary: VICE for giffgaff - Perspectives: The Economy
  • Brand Documentary: Villa Lunera Films for Quironsalud - Hope. Medical Progress to Change Our Lives

Bronze

  • Issues and Crisis Management: Remarkable Group for Associated British Ports - Beyond Zero
  • Corporate: BBD Perfect Storm for Investec Private Bank - Imagination Needed
  • Corporate: The Assembly Network for EY - What legacy will you create?
  • B2B: BBD Perfect Storm for Investec Private Bank - Imagination Needed
  • B2B: Beast Video Content for Cambridge Audio - The Story of British Sound
  • B2B: Odelay Films for Ticketmaster - We live for the moment
  • Sport: Gravity Road for PokerStars - #raiseit
  • Sport: Karmarama for Unibet - #LuckIsNoCoincidence
  • Sport: The Moment for DFS - Great Brits Game On
  • Sport: WeAreFearless for Bridgestone - Chase Your Dream, No Matter What
  • Consumer Goods and Retail: AMV BBDO for Mars Chocolate Maltesers Look on the light side of disability
  • Consumer Goods and Retail: Fever for PlayStation UK - Sending Bill Bailey where no man has been before
  • Consumer Goods and Retail: Guinness World Records for LG Electronics - Tallest house of cards built in 12 hours
  • Not for Profit/Giving Back: Freuds for Alzheimer's Research UK Santa Forgot
  • Not for Profit/Giving Back: JWT London for IFAW - Pups
  • Not for Profit/Giving Back: TVC Group for Bacardi - Bacardi x The Dean Collection Present No Commission: Art Performs
  • Sustainability: CORD for Shell - makethefuture - best day of my life
  • Emotive Film: TMW Unlimited for Unilever (Lynx) - Men in Progress
  • Viral: CORD for Shell - makethefuture - best day of my life
  • Best use of 360 or virtual reality: Ketchum for Philips Lighting - 2030: Smart City Life
  • Animated: Royal Mail Group - By Land, Sea and Air
  • Best Screenplay: TVC Group for OTIS Made to Move You
  • Best Director: Noam Murro, JWT London Break The Routine
  • Best Director: Aram Atkinson, RNLI Become a Lifeguard
  • Branded Programme: Kameleon Worldwide for Lee Cooper - 'Strong Enough' - Jack Garratt
  • Branded Programme: The Moment for DFS - Great Brits Game On
  • Brand Documentary: HSBC Our People, Our Story
  • Brand Documentary: Jaywing for Castrol Castrol GTX: 3 Million Mile Journey
  • Brand Documentary: O Collective for Premier Training International - Why Me - Scott Ashley
  • Brand Documentary: Pirelli for Pirelli Tyre - Take The Road

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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