Adspend across all media in the US rose by 4.2 per cent in 2002 to $117.3 billion, beating industry expectations. Eight of the top ten advertisers in the US increased their spend during the year. General Motors, the biggest advertiser in the US, spent $2.5 billion last year, a rise of 12.5 per cent on its adspend in 2001. - BrandRepublic.
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign eventsBecome a member
Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater)
Senior Data Planner – Stunning W1 Agency to £45k + great benefits Fill Recruitment, London (Central), London (Greater)
Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater)
What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).