REVIEW: Adspend across all media in the US rises

Adspend across all media in the US rose by 4.2 per cent in 2002 to $117.3 billion, beating industry expectations. Eight of the top ten advertisers in the US increased their spend during the year. General Motors, the biggest advertiser in the US, spent $2.5 billion last year, a rise of 12.5 per cent on its adspend in 2001. - BrandRepublic.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).