REVIEW: Adspend across all media in the US rises

Adspend across all media in the US rose by 4.2 per cent in 2002 to $117.3 billion, beating industry expectations. Eight of the top ten advertisers in the US increased their spend during the year. General Motors, the biggest advertiser in the US, spent $2.5 billion last year, a rise of 12.5 per cent on its adspend in 2001. - BrandRepublic.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).