Aegis' chief executive, Douglas Flynn, claims that the advertising market in the US is improving more quickly than his media buying and market research company had expected. He states that spending in the US will increase by 1.5 per cent this year, compared with Aegis' earlier predictions of only 0.2 per cent. - The Wall Street Journal Europe.
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Deloitte Digital has bought Stockholm-based Acne Agency, which has worked with brands such as H&M, Spotify and Ikea.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).