Bartle Bogle Hegarty has promoted Derek Robson to global director on the Levi Strauss business. This comes shortly after the Levi's president and chief executive officer, Phil Marineau, criticised the New York agency's Super Bowl spot for Levi's Type One Jeans. Robson was previously in charge of Levi's Europe. - Advertising Age.
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What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).