The British Tourist Authority is preparing to embark on the nation's third rebranding of the year, and is setting up a group consisting of the marketing directors of each national tourist board to establish a new strategy. The BTA launched its UK:OK slogan, which was dropped in favour of a £40 million global campaign using the strapline: "Only in Britain. Only in 2002. - Media Guardian.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).