Carlton and Granada have drawn up contingency plans to bring together the non-advertising parts of their business, should they be forced to abandon their planned merger. The Carlton chairman, Michael Green, and Granada's chief executive, Charles Allen, have admitted in private it may be easier to pool some services, such as research departments, press and publicity and legal affairs, rather than pushing ahead with a full merger. - The Business.
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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).