Coca-Cola is using the WPP-owned Berlin Cameron/Red Cell for work on its $500 million Classic account. Coke denied that the move threatens Interpublic, which was hired as the global creative consultant for the brand in 2000. - Advertising Age.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).