The Conservative Party is planning to scrap or cut the BBC licence fee. Senior Tories believe that the public no longer supports the £116 a year charge. Among the options the Tories are looking at for future funding are advertising, subscription fees for its digital channels and a direct grant from the Treasury. - General release.
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What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).