The Digital Radio Development Bureau has appointed Ian Dickens, the former Olympus UK marketing director, as its chief executive. Dickens, who launched the Lowe Olympus commercial, directed by Tony Kaye and starring Joan Collins, left his role at Olympus two years ago to sail around the world. - General release.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).