The five biggest advertising holding companies are in debt by an estimated $1.7 billion following extensive acquisition drives over the past few years which have led to unprecedented market consolidation. - The Wall Street Journal Europe.
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You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).