REVIEW: General Mills reviews Haagen-Dazs account

General Mills is reviewing its global creative account for

Haagen-Dazs and wants to consolidate the business into a single

worldwide network. The shortlisted agencies are J. Walter Thompson,

TBWA, Publicis, Leo Burnett and Euro RSCG, the incumbent agent on the

brand's pan-European business. General release.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).