Interbrew has blasted its rivals for making commercials that glorify "lad culture". The brewer, which owns the Stella Artois, Boddingtons and Castlemaine XXXX brands, has predicted that wine will overtake beer within a decade if current sales trends persist. - General release.
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What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).