The Independent Television Commission and the Broadcasting Standards Commission have revealed research showing that humour is the quality most liked in advertising. Eighty per cent of the people questioned said that they had never found an ad offensive. - General release.
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TBWA\London has brought on Sara Tate as chief executive as the agency rounds off its new management line-up.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).