Leo Burnett has created a new ad strategy for Tetley GB after watchdogs banned its previous campaign, which implied drinking tea had proven health benefits. Burnett's new theme is "Ready, Tetley, Go", which aims to project the message that Tetley offers a "can-do" lifestyle. - Marketing.
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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).