Leo Burnett and the General Mills Pillsbury brand have parted company, ending a 77-year relationship, owing to conflict with Burnett's Kellogg client. Saatchi & Saatchi has taken on the accounts for Green Giant and Old El Paso. General Mills bought Pillsbury UK from Diageo last year. A joint venture with Nestle gives it ownership of half of Cereal Partners, which views Kellogg as a key competitor. - General release.
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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).