Review: Marketing and advertisement news in the week’s press

Pepsi is attempting to undermine Coca-Cola’s hold on this year’s World Cup by centering its marketing activities around a football team made up of international star players. Team Pepsi comprises players such as England’s David Beckham, Italy’s Paolo Maldini and Brazil’s Roberto Carlos, and will feature in events around the world as well as ad campaigns. Coca-Cola is the event’s official soft drinks sponsor. - Financial Times

Pepsi is attempting to undermine Coca-Cola’s hold on this year’s

World Cup by centering its marketing activities around a football team

made up of international star players. Team Pepsi comprises players such

as England’s David Beckham, Italy’s Paolo Maldini and Brazil’s Roberto

Carlos, and will feature in events around the world as well as ad

campaigns. Coca-Cola is the event’s official soft drinks sponsor. -

Financial Times



The Saatchi & Saatchi group has reported pre-tax profits of pounds 27.8

million for 1997, compared with pounds 16.5 million the previous year.

It aims to achieve revenue growth at or above the market rate, reaching

a 10 per cent margin by the end of 1999. Bob Seelert, chief executive,

said: ’On the basis of our performance in 1997, we believe these targets

are realistic.’ - General release



Cordiant Communications, the Bates Worldwide parent company, has denied

speculation that it could be the subject of a takeover bid by France’s

Havas Advertising. Earlier reports had linked Havas with the Saatchi &

Saatchi group. Meanwhile, Cordiant has posted operating profits of

pounds 21.8 million for 1997, compared with pounds 20.5 million in 1996.

- Reuters



Carlton Communications has hinted to the City that it might settle its

pounds 30 million dispute with BSkyB out of court, ahead of the group’s

interim results next month. The money is owed to BSkyB as part of

negotiations between the two companies and Granada Group regarding the

formation of British Digital Broadcasting, which BSkyB was forced to

abandon after objections from broadcasting regulators. Carlton has told

City analysts that the payment was provided for in last year’s accounts.

- Express on Sunday



Rupert Murdoch, chairman of News Corporation, this week reiterated his

intention to join with European companies to increase News Corp’s

presence on the Continent. Speaking at a conference in Birmingham on the

European audio-visual industry, organised by the UK Government, he also

attacked the commercial activities of the BBC. - Financial Times



MTV, the cable and satellite music broadcasting group, is to launch MTV

Russia, a 24-hour Russian-language channel, by the end of this year as

part of its ongoing regionalisation strategy. The channel will be

relayed from Moscow to ten million homes across Russia and advertising

is expected to be sold to both local and global companies. - General

release



Kevin Morley, the former Rover managing director, has quit as chairman

of the Birkdale advertising and marketing group. He has sold his 8 per

cent stake for just 1.3p a share to the Midlands-based businessmen,

Andrew Moore and Paul Harvey. Birkdale is selling its PR, promotion and

exhibitions interests to Morley, but is keeping the Brunnings agency. -

Daily Mail



Brooke Bond’s latest campaign for PG Tips breaks this week and features

Caroline Aherne playing her checkout-girl character from BBC’s the Fast

Show. The spot, through BMP DDB, is only the second PG Tips TV ad not to

feature the famous chimps. The first used Tony Robinson’s Baldrick

character from Blackadder. - General release



Apax Partners, the venture capital group, is close to finalising its bid

proposal for Future Publishing, the consumer magazine arm of Pearson.

Apax is known to have beaten off bids from Charterhouse Development

Capital and Cinven. Apax already has a one-third stake in Quantum, the

publisher of business magazines such as UK Press Gazette and Media Week.

It is not known if Apax hopes to increase its stake in Quantum with a

view to merging it with Future. - Sunday Telegraph



Jeffrey Rose, the chairman of the Royal Automobile Club, was sacked this

week after writing an unauthorised letter to the club’s 12,000 full

members. It recommended a shake-up of the club’s structure that would

result in windfalls of up to pounds 20,000 for full members but nothing

for those subscribing to the RAC breakdown service. - General release.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).