REVIEW: Marketing and advertising news in the week’s press Photographs (omitted)

The Millions 2000 draw, a worldwide lottery designed to raise pounds 1 billion for the International Red Cross, will not be allowed to launch in the UK following a ruling by the Home Office which makes it illegal to sell tickets in this country for an overseas lottery. The organisers of the draw, which is to take place around the world on 31 December 1999, last week appointed GGT to create a launch campaign. - Marketing Week

The Millions 2000 draw, a worldwide lottery designed to raise

pounds 1 billion for the International Red Cross, will not be allowed to

launch in the UK following a ruling by the Home Office which makes it

illegal to sell tickets in this country for an overseas lottery. The

organisers of the draw, which is to take place around the world on 31

December 1999, last week appointed GGT to create a launch campaign. -

Marketing Week



Two key committees of the European Parliament have ruled that the

European Union’s proposal to phase out tobacco advertising and

sponsorship in the next five years has no legal basis. The Parliament

will vote on the ban next month and, although the vote is only advisory,

it could open the way for separate legal appeals by the tobacco lobby. -

The Guardian



McVitie’s Prepared Foods has pulled a pounds 3 million advertising

campaign, through RPM3, promoting its Linda McCartney vegetarian food

range, in response to McCartney’s death last week. However, it will

continue to manufacture the range. - General release



ITV is to run its first themed weekend in association with Foster’s

lager. The No Worries Weekend will consist of a schedule of ’post-pub

programming’ that will run over the first bank holiday in May and

include five-minute Foster’s-branded programmes. - General release



Cobra Sports, the sports goods retail chain, has gone into

administration sparking debate that the sportswear market is suffering

from saturation. The market, which increased turnover from pounds 2.7

billion to pounds 3.5 billion last year, is dominated by four retailers

- JD Sport, JJB Sport, Blacks Leisure and Sports Division. - The

Guardian



The supermarket group formed from the recent merger between Kwik Save

and Somerfield has reshuffled its new board leaving David Coles, who had

been confirmed as its marketing director, with no defined role. Phil

Smith, who was the marketing and trading director of Kwik Save before

the merger, has become group marketing director. The move is believed to

be the first step in the creation of the group’s final set-up and

appears to give Somerfield the greater influence. - Marketing



Sara Lee, the company behind the relaunch of Wonderbra, is to extend its

Pretty Polly hosiery brand into the lingerie market. Details of the

range, which will launch in the autumn, will be released next week.

Pretty Polly has refused to confirm that the retained agency for its

hosiery range, GGT, will create the launch campaign for the lingerie. -

Marketing



Hasbro is seeking an actor to star in the TV advertising for its Action

Man doll, as well as in a ’one-off extravaganza’ at the end of the year.

The 32-year-old toy was withdrawn for eight years in the late 80s

because of lack of interest but was relaunched in 1994. - Evening

Standard



RPM3 has resigned the creative account for Austin Reed only a month

after launching a pounds 1 million print campaign to reposition the

retailer as an upmarket designer brand. The agency has worked with

Austin Reed since 1990 and is believed to have quit the account because

of creative differences. It has, however, retained the media business. -

Marketing



Carlton is launching a new-media division to be headed by Carol Dukes,

the former Emap Online joint managing director. She is expected to

create a online service similar to the BBC’s beeb.com, producing

Websites centred around popular programmes and developing spin-off

merchandising opportunities online. - Marketing



Bates Dorland has beaten Young & Rubicam to the pounds 2 million task of

launching Labour’s latest social security reforms to the public. The

’make work pay’ initiative was a cornerstone of Chancellor Gordon

Brown’s 1998 Budget. - Marketing Week.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).