REVIEW: Marketing and advertising news in the week’s press

Nigel Brotherton is to leave his position as head of advertising for Volkswagen UK to become the car company’s regional manager for London and the South-east. Brotherton has headed VW’s advertising since 1993 and spearheaded a series of award-winning campaigns. He will be replaced by Bernard Bradley. - Marketing

Nigel Brotherton is to leave his position as head of advertising

for Volkswagen UK to become the car company’s regional manager for

London and the South-east. Brotherton has headed VW’s advertising since

1993 and spearheaded a series of award-winning campaigns. He will be

replaced by Bernard Bradley. - Marketing



Del Monte’s European marketing director, Gerry Roads, has left the

company with no job to go to. Roads, who was promoted from UK general

manager last March, departs in the midst of a pan-European agency

review. - Marketing Week



The Turner Prize winning artist, Gillian Wearing, has accused M&C

Saatchi of stealing one of her ideas in a commercial for BSkyB. The ad,

like Wearing’s piece, features a succession of adults talking to camera.

Their voices have been dubbed with those of children. - The Guardian



Hewlett-Packard is to introduce its first range of coloured PCs next

month, following the success of Apple’s iMac. The company will introduce

a limited number of colours across its Kayak and Visualize NT models. -

Marketing



The Advertising Standards Authority has condemned the biotechnology

giant, Monsanto, for making ’confusing, misleading, unproven and wrong’

claims in a pounds 1 million campaign created by Bartle Bogle Hegarty. -

The Guardian



Cellnet has launched a free internet service that allows customers to

receive messages on their mobile phones. The new service, called Genie

Internet, is the latest in a series of free internet offerings,

pioneered by Dixons’ Freeserve. - The Independent



Grey has been picked to promote a pounds 1 million Home Office campaign

to get local people and organisations involved in the fight against

crime. Euro RSCG Wnek Gosper and Delaney Fletcher Bozell also pitched

for the business. - Marketing



Madonna is to be the new face of Max Factor after signing a

multi-million-pound deal with the cosmetics company. Max Factor is

hoping to persuade consumers that the brand is as glamorous now as it

was in the 40s and 50s, when movie stars such as Rita Hayworth and

Elizabeth Taylor endorsed its products. - Daily Mail



Cable & Wireless is considering a pounds 5 billion flotation of One2One,

the mobile phone company it co-owns with the US telecoms company,

MediaOne. A float or sale of the business could come as early as this

autumn. - The Sunday Telegraph



TBWA GGT Simons Palmer has kicked off a pounds 13 million branding

campaign for Nissan. A series of press ads broke this week and TBWA

launches TV work for the new Primera and 4x4 models at the end of the

month. Media planning and buying are handled by Carat. - General

release



Associated Newspapers has delayed and drastically scaled down the launch

of Metro, its free daily paper for London, because of distribution

problems. The print run has been cut from 350,000 to 100,000, forcing

Associated to re-negotiate launch rates for advertisers, and the launch

date has been put back from 9 to 15 March. - Marketing.



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