REVIEW: Marketing and advertising news in the week’s press

Carlsberg-Tetley is expected to review its marketing operation following the rejection of its proposed merger with Bass by Margaret Beckett, president of the Board of Trade. The company will review its portfolio of brands, its marketing department and its agency relationships. Marketing

Carlsberg-Tetley is expected to review its marketing operation

following the rejection of its proposed merger with Bass by Margaret

Beckett, president of the Board of Trade. The company will review its

portfolio of brands, its marketing department and its agency

relationships. Marketing



Welinder Advertising in Stockholm has won the pan-European advertising

account for Virgin Express. The task covers Italy, Spain, Belgium,

England, France, Denmark and the Netherlands. Rainey Kelly Campbell

Roalfe’s relationship with Virgin is unaffected. General release



Direct Line has appointed Andy Brown as group marketing director to

develop its image from an insurance company to a broader-based financial

services provider. Brown joins from PPP healthcare where he was director

of marketing. Before that that he was general marketing manager at RAC

Motoring Services. General release



A battle between the Government and the arts and sponsorship sector over

the proposed ban on tobacco sponsorship looks likely after the Gallaher

group won an award for its 17-year backing of the Ulster Orchestra. The

award for long-term development was given to the tobacco company by the

Association for Business Sponsorship of the Arts. The Guardian



Euro RSCG Wnek Gosper has retained its Hooch Man character in a TV

campaign for the alcopop, Hooper’s Hooch, which breaks this week. The

two 20-second ads show Hooch Man sarcastically putting down a bimbo

actress at a barbecue, and leaving a Spanish waiter speechless after

deliberately misunderstanding his question. General release



Simon Bullimore, the UK managing director of Mars Confectionery, has

re-assumed the mantle of president of the Incorporated Society of

British Advertisers. His re-election follows the stepping-down of Ian

Ramsay, chairman and managing director of CPC, who has been promoted and

moved to Brussels. Bullimore was president of ISBA for two years from

July 1994 and has been vice-president since then. General release



Rainey Kelly Campbell Roalfe has won the pounds 1million account for

Gieves and Hawkes, following a shoot-out against Walsh Trott Chick

Smith. Motive, which pitched with Rainey Kelly, retains the media.

General release



The Media Business, Motive, Zenith and Equinox have lost their places on

the Peugeot Citroen media review. Initiative Media and the incumbent,

Mediapolis, will make a final pitch for the pounds 89 million prize.

General release



A row over ratecard increases between News International and Dixons has

culminated in the retailer boycotting all of NI’s titles. Dixons spends

about pounds 5.5 million a month on press advertising. General

release



Mike Doyle, the former Abbey National marketing director, has been

jailed for eight years for his part in defrauding pounds 1million from

the building society. Abbey National is launching a civil action against

the four marketing services companies - Fix Focus, ASB Consulting, NRG

Communications and the Business Development Partnership - whose

directors were involved in the case. General release



BT’s ad to launch its TalkTime service features the Heartbeat star, Nick

Berry, talking into a lobster. The ad shows the actor in a supermarket

with the lobster, which rings like a mobile phone. Berry says: ’Hello

mum, can I ring you back?’ The Sun



Apple Computer is reviewing its pounds 10 million European account,

currently handled by BBDO, following a review of its dollars 55 million

ad account in the United States. The BBDO network has handled the

computer brand in the US for 11 years, and has declined to repitch for

the business. Abbott Mead Vickers may pitch for the UK business. General

release.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).