REVIEW: Marketing and advertising news in the week’s press

Kellogg has appointed the Martin Agency in the US to launch a top-secret new product range, dubbed Essentials. The US agency becomes the fourth agency on Kellogg’s dollars 400 million roster after pitching against Ammirati Puris Lintas and the incumbents, J. Walter Thompson, Leo Burnett and Burrell Communications. - CampaignLive

Kellogg has appointed the Martin Agency in the US to launch a

top-secret new product range, dubbed Essentials. The US agency becomes

the fourth agency on Kellogg’s dollars 400 million roster after pitching

against Ammirati Puris Lintas and the incumbents, J. Walter Thompson,

Leo Burnett and Burrell Communications. - CampaignLive



Abbott Mead Vickers BBDO has created a pounds 5 million TV campaign for

Yellow Pages in a bid to make the brand more modern. The two 50-second

TV ads break this week and show situations where Yellow Pages has come

in handy. - General release



Dixons faces an inquiry by the Office Fair Trading into its pricing of

personal computers, following an accusation by Craig Barrett, chief

executive of Intel, the world’s largest microchip manufacturer, that the

electrical retailer is damaging personal computer sales in the UK by

charging high prices. A letter has been sent to the OFT by Peter

Mandelson, the trade and industry secretary, voicing concerns about

Dixons’ pricing. - Marketing Week



Adidas’s head of communications, Andy Towne, has quit the sports company

to join the former Adidas UK managing director, Bob McCulloch, at the

outdoor clothing brand, Helly Hansen. A replacement is being sought for

Towne, who held the job for three years. - CampaignLive



Michael Quilty, managing director of MindShare Europe, has left the

company. Quilty, who was previously international media director at

Coca-Cola, joined the company in 1996 when it was still called the

Network - Marketing



The Manchester-based direct mail order company, JD Williams, is

splitting its pounds 10 million media planning and buying account

between the MacManus-owned Media Vision in Manchester and the Media

Business North. The account was held by Carat Direct Manchester. -

CampaignLive



Janet Jackson is starring in a new ad campaign for Pepsi while she is on

tour in South Africa. The soft drinks company dropped her brother,

Michael, as a spokesman in the early 90s. - Daily Star



French Connection has signed an estimated pounds 1.5 million sponsorship

deal with the world heavyweight boxing champion, Lennox Lewis, in the

run-up to his title unification world championship clash with Evander

Holyfield. The sponsorship involves the boxer wearing the ’fcuk’ brand

in training as well as on his shorts during the fight, which takes place

in New York next March. The deal was negotiated by French Connection’s

agency, TBWA GGT Simons Palmer. - Marketing Week



Euro RSCG Wnek Gosper’s TV ad for the Citroen Xsara in which Claudia

Schiffer strips as she gets into the car has been criticised by the

Broadcasting Standards Commission. The commission upheld complaints that

the ad ’denigrated women’ and ’contained unacceptable nudity for

broadcast pre-watershed’ just months after the Independent Television

Commission rejected similar complaints. - Daily Telegraph



Jim Beam Brands Worldwide has begun a search for a global advertising

agency to handle creative and media for its flagship brand, Jim Beam

bourbon. Jim Beam last month parted company with its agency of record,

Fallon McElligott, which had held the account for ten years. -

CampaignLive



Asda is to drop the post of marketing director following the departure

of Steven Cain to become chief executive of Carlton Communications

Marketing strategy will officially become the responsibility of the

supermarket’s chief executive, Allan Leighton. - Marketing



Carlton Communications has announced pre-tax profits of pounds 340

million, excluding investment in digital television, a rise of 7 per

cent on 1997. Turnover before digital television increased by 5 per cent

to pounds 1,835.4 million from pounds 1,749.7 million. - General release



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