REVIEW - Marketing and advertising news in this week’s press

Britvic has consolidated its pounds 15 million media buying business into TMD Carat. The agency previously handled only the Robinsons brand. BBJ Media Services loses the Tango task in the move ending its long association with the client. BMP DDB, whose Pepsi account is distributed by Britvic, also pitched. - General release

Britvic has consolidated its pounds 15 million media buying

business into TMD Carat. The agency previously handled only the

Robinsons brand. BBJ Media Services loses the Tango task in the move

ending its long association with the client. BMP DDB, whose Pepsi

account is distributed by Britvic, also pitched. - General release



The UK version of the digital magazine, Wired, is to be scrapped less

than two years after its launch. The title, which described itself as

the publication for the next century, has been in trouble since falling

out with its UK launch partner, the Guardian Media Group, in August

1995. It reported losses of around pounds 2 million for its UK and Japan

editions in 1996. - Marketing



Chelsea Football Club is to split from its sponsor, Coors, following

disagreements about the brand’s profile and revenue generated for the

club. Coors, the lager brand owned by Scottish Courage, has sponsored

the football club for three years. The sponsorship, which was worth

about pounds 5 million over three years, ends in May. - Marketing

Week



Hugh Laurie is to be the new face of BT in a proposed pounds 25 million

consumer campaign. The ads, through Abbott Mead Vickers BBDO, revolve

around family life and will carry the endline: ’It’s good to talk, and

listen, to the whole family.’ - Sunday Times



Sega, the games company, has appointed the Media Business Group to its

estimated pounds 10 million pan-European media planning and buying

business after a two-way pitch with Zenith Media. Universal McCann, the

incumbent, did not repitch. Initiative Media, which pitched with TMBG,

will implement the business in Spain, France and Germany. - General

release



Channel 4 has negotiated a sponsorship deal worth pounds 5 million with

the haircare company, Wella, for the US sitcom, Friends. Wella will use

the sponsorship to promote its shampoo and conditioner brand,

Experience. The deal was struck by Drum PHD. - General release



The Sun was given away free on Wednesday to mark the launch of the

mid-week Lottery draw. The paper, which devoted almost its entire front

page to the promotion, even changing the date from Wednesday to the

mid-week Lottery catchline, Winsday, more than doubled its print run to

cope with demand. The deal is believed to have been negotiated by

Camelot’s agency, Saatchi and Saatchi. - General release



Harley-Davidson, the motorbike manufacturer, has drawn up a shortlist of

three UK agencies to pitch for its pan-European business. The company is

looking for a single agency with European offices to handle a press

campaign targeting motorcyclists. - General release



The Labour Party has opened up a 24-hour rapid-response advertising and

publicity unit devoted to boosting the party’s fundraising activities in

the run-up to the general election. The unit, which is situated on the

top floor of its direct marketing agency, Evans Hunt Scott, will be run

by up to 15 EHS employees and three Labour staff. - General release



Collett Dickenson Pearce has won the launch campaign for a Japanese

energy drink, Lipovitan, in the UK. The launch is believed to have a

marketing budget of around pounds 5 million over three years, and will

aim to position the brand as an everyday drink. - General release



Shell has enlisted four new partners for its proposed Shell Smart

scheme, which has been beset with problems over the past fortnight.

Lloyds-TSB, Hilton Hotels, Commercial Union and Vision Express are all

on board, filling gaps left by the withdrawals of the prospective

partners, Ford and Sainsbury’s, last month. Smart, which aims to be the

UK’s largest loyalty programme, will award card holders points that can

be traded in for a wide range of services. - Marketing.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).