REVIEW: Marketing and advertising news in the week’s press

Emap Radio has axed a third of Kiss 100 FM’s 60 staff in a cost-cutting move at the London station. The changes mean that Mark Storey, managing director of Emap’s Magic 105.4, will assume the additional role of managing director of the Kiss brand. Steve Jackson’s award-winning breakfast show and the drive-time Full Frontal show, co-hosted by Dani Behr, are also casualties of the shake-up. General release

Emap Radio has axed a third of Kiss 100 FM’s 60 staff in a

cost-cutting move at the London station. The changes mean that Mark

Storey, managing director of Emap’s Magic 105.4, will assume the

additional role of managing director of the Kiss brand. Steve Jackson’s

award-winning breakfast show and the drive-time Full Frontal show,

co-hosted by Dani Behr, are also casualties of the shake-up. General

release



Delaney Fletcher Bozell has created the first TV commercials for the

National Blood Service. The pounds 1 million campaign aims to juxtapose

the life-saving act of giving blood with everyday activities. It broke

on 5 January and the media buying, through MediaVest, is focused on

medical programmes including ER and Rescue 911. General release



Arsenal football club is negotiating a record pounds 10 million shirt

sponsorship deal with Sony Playstation running over five years. The deal

would be the most lucrative shirt deal in Premiership history, topping

even Manchester United’s pounds 1.5 million-a-year deal with Sharp.

Arsenal’s current tie-up with Sony’s rival, JVC, expires at the end of

the season. The Sun



The world’s second-largest direct marketing network, IPG-owed Draft

Worldwide, has acquired the independent UK sales promotion agency,

Marketing Principles. Draft, which is owned by Interpublic, will

accommodate Marketing Principles’ 35 staff at its Oxfordshire

headquarters. Marketing Principles’ chairman, David Croydon, becomes

chief executive of Draft while Chris Lovell remains chairman. General

release



Guinness has poached the National Magazine Company’s director of

marketing strategy to oversee the purchase of its media buying and

agency services.



Steven Sturgeon will become head of global purchasing for marketing - a

new position created just as Guinness’s parent company, Diageo, reviews

its global media in a bid to cut costs. Marketing Week



The pharmaceutical giant, Pfizer, has handed its dollars 200 million

media planning and buying account to Carat’s US operation, Carat MBS,

after a three-way pitch. The win propels Carat into the top ten media

buying points in the US. AdWeek



The Euro RSCG group has bought the Direct Response Agency in the UK as

it looks to strengthen its below-the-line offering across Europe.

Further acquisitions in Germany and Italy are expected in the next few

months. Marketing



Carat has promoted its managing director, Mark Craze, to chief executive

of the Carat Group in the UK, giving him additional responsibility for

Carat Direct, Carat Interactive and Carat Business. His role as managing

director of Carat will be filled by Colin Mills, who will be replaced as

client services director by Neil Jones, another internal promotion.

CampaignLive



Hicklin Slade & Partners has beaten Tequila, Stretch the Horizon, KLP

and Greensquare to Camelot’s below-the-line business. The agency will

work on trade communications and the design and artwork for in-store

material, concentrating in particular on the Instants scratchcards which

are due to relaunch in the spring. CampaignLive



AA Insurance has launched the first part of its pounds 10 million

relaunch campaign through HHCL & Partners. They are the first ads to

come out of the agency since it staved off a pitch last autumn. The

commercials, which broke on 28 December, have dumped the ’fourth

emergency service’ strapline and instead use ’we’re your insurance

champions’. General release



The Churches Advertising Network is provoking controversy by using the

image of the South American Communist revolutionary, Che Guevara, in its

Easter campaign. The poster, which shows the image of Guevara with a

crown of thorns superimposed, carries the strapline, ’Meek. Mild. As if.

Discover the Real Jesus’, and aims to challenge the stereotype of Jesus

as a wimp-like figure. The Independent.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).