REVIEW: Marketing and advertising news in the week’s press

EasyJet, the budget airline, has held talks with Virgin Express to discuss a possible merger to strengthen their position in the face of BA’s proposed launch of a budget airline. Marketing Week

EasyJet, the budget airline, has held talks with Virgin Express to

discuss a possible merger to strengthen their position in the face of

BA’s proposed launch of a budget airline. Marketing Week

Christine Walker’s new outfit, Walker Media, has been appointed by

Associated Newspapers on a consultancy project covering customer service

and direct marketing. Associated’s pounds 15 million centralised media

account went to MediaVest last summer. General release

Walsh Trott Chick Smith has picked up the pounds 3 million relaunch

campaign for the numbers game, 49s. The account for the 49s game was

previously held by J. Walter Thompson. Media has gone to New PHD’s

second-string agency, Rocket. General release

Chessington World of Adventures has appointed J. Walter Thompson to its

pounds 2 million account. It plans to launch a TV and radio campaign in

April, which will target ten- to 15-year-olds. The account was

previously held by Roose & Partners. General release

HHCL & Partners is to work with the food retailer, Iceland, on a

six-month branding project. The main advertising account will still be

handled by Tom Reddy Advertising in Manchester. General release

Halfords has confirmed that it is reviewing its pounds 9 million

advertising account (Campaign, 12 December 1997) and has drawn up a

shortlist of four agencies: Abbott Mead Vickers BBDO, Duckworth Finn

Grubb Waters, HHCL & Partners and the incumbent, Publicis. General


The X Files’ David Duchovny will star in a pounds 1 million commercial

for the Ford Mondeo in an eerie tale based on the paranormal hit series.

Ogilvy & Mather’s spot shows him using a sixth sense to stop the car

seconds before a tree crashes down on the road inches in front of it.

The Sun

BSkyB has signed a deal with Virgin Radio to be the sole sponsor of

Chris Evans’ breakfast show. The pounds 3 million tie-up is the largest

single radio sponsorship ever, and will involve development funding for

a number of television productions. The deal is likely to result in the

Ginger Media Group taking a significant role as supplier of programming

to BSkyB. General release

J. Walter Thompson has been appointed to handle Dell Computers’ global

branding campaign. Dell spent pounds 4 million in the UK last year on

its work through Travis Sennett Sully Ross, whose position on Dell’s

roster is unaffected. The new campaign will include broadcast and print

advertising, and promotional events. General release

Ogilvy & Mather has unveiled the American Express commercials starring

the comedian, Jerry Seinfeld, under the ’do more’ banner. The campaign

will focus on the growing number of locations accepting AmEx. Seinfeld

depicts the ’perfect shopper’ in the ads, which will appear in the

London television region. General release

Bass has promoted Mark Hunter to marketing director of its brewing

operation following the departure of Seamus McBride to

Colgate-Palmolive. Hunter was previously in charge of Bass’s Carling

Black Label brand, and will take responsibility for driving forward a

new marketing strategy, following last year’s failed merger with

Carlsberg-Tetley and falling sales of Hooper’s Hooch. General


BP’s UK retail division is to overhaul its below-the-line activities

following the establishment of its joint venture with Mobil. Six

below-the-line agencies have been invited to pitch for the pounds 5

million account: Triangle Communications, Interfocus, Ad Infinitum,

Purchasepoint, Claydon Heeley and Positive Thinking. Marketing.

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