REVIEW: Marketing and advertising news in the week’s press

Rick Hadala, the chairman and chief executive of Ammirati Puris Lintas in North America, has quit due to ’irreconcilable differences’ with the global network’s chief executive, Martin Puris. Hadala, a former partner at the management consultancy, McKinsey & Co, had only been with APL for seven months. CampaignLive

Rick Hadala, the chairman and chief executive of Ammirati Puris

Lintas in North America, has quit due to ’irreconcilable differences’

with the global network’s chief executive, Martin Puris. Hadala, a

former partner at the management consultancy, McKinsey & Co, had only

been with APL for seven months. CampaignLive



Marks & Spencer is no longer working with McCann-Erickson, which has

handled its pounds 500,000 food advertising account since December 1997.

The revelation has fuelled speculation that M&S will be seeking a new

agency as part of its wholesale marketing review (Campaign, last week).

Its main account is currently with BMP4. Marketing



Caffrey’s is dropping the Irish Ale tag and introducing a new line - ’a

storm brewing’ - in an pounds 8 million relaunch through Roose &

Partners. The Bass-owned Caffrey’s, which shifted its advertising from

WCRS into Roose last August, will be repositioned as a premium beer and

the new campaign will target drinkers of brands such as Kronenbourg

1664, Stella Artois and Beck’s. Marketing Week



ONdigital is seeking a way to fit Sky Sports 2 into its channel line-up

to boost lacklustre subscription sales. It is expected to reveal

subscriptions of 90,000 to 100,000 for its first four-and-a-half months.

This compares with Sky Digital’s 350,000 in its first three months.

Daily Telegraph



Mars has licensed its Galaxy and Milky Way brands to McVitie’s, which is

to produce cake versions of the bars, in the first deal of its kind.



The cakes, which are small and designed to be eaten as snacks, launch in

May backed by a pounds 1.5 million advertising and promotional campaign

from McVitie’s. Marketing



Acer, the computer manufacturer, has hired Leo Burnett to handle a

global branding campaign worth up to pounds 30 million. The company

spent pounds 2.5 million on press ads in the UK through Attinger Jack

Advertising in 1998 and intends to target the education sector this

year. Marketing Week



BP Amoco, the UK’s biggest company, is now the world’s number two oil

giant with a value of pounds 126 billion following last week’s pounds 16

billion takeover of Atlantic Richefield. General release



Scoot, the telephone and online information service, has poached the

head of Apple Computer in the UK, Jon Molyneux, to be its new managing

director. Molyneux, who has been at Apple since 1996, will replace

Martin Keogh, who will become chief interactive officer. Marketing



Vodafone has promoted Peter Bamford, the man who oversaw the pounds 35

million relaunch of Vodafone Retail two years ago, to take charge of all

Vodafone’s UK operations following the early retirement of the chief

executive, David Channing Williams. Marketing



Centaur Communications has made its largest acquisition with the pounds

10 million purchase of five magazines, one newsletter, four exhibitions

and a number of associated products and websites from Miller Freeman UK.

The magazines are The Engineer, Design Engineering, What’s New in

Industry, Metalworking Production and Control & Instrumentation.

Marketing Week.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).