Rick Hadala, the chairman and chief executive of Ammirati Puris
Lintas in North America, has quit due to ’irreconcilable differences’
with the global network’s chief executive, Martin Puris. Hadala, a
former partner at the management consultancy, McKinsey & Co, had only
been with APL for seven months. CampaignLive
Marks & Spencer is no longer working with McCann-Erickson, which has
handled its pounds 500,000 food advertising account since December 1997.
The revelation has fuelled speculation that M&S will be seeking a new
agency as part of its wholesale marketing review (Campaign, last week).
Its main account is currently with BMP4. Marketing
Caffrey’s is dropping the Irish Ale tag and introducing a new line - ’a
storm brewing’ - in an pounds 8 million relaunch through Roose &
Partners. The Bass-owned Caffrey’s, which shifted its advertising from
WCRS into Roose last August, will be repositioned as a premium beer and
the new campaign will target drinkers of brands such as Kronenbourg
1664, Stella Artois and Beck’s. Marketing Week
ONdigital is seeking a way to fit Sky Sports 2 into its channel line-up
to boost lacklustre subscription sales. It is expected to reveal
subscriptions of 90,000 to 100,000 for its first four-and-a-half months.
This compares with Sky Digital’s 350,000 in its first three months.
Mars has licensed its Galaxy and Milky Way brands to McVitie’s, which is
to produce cake versions of the bars, in the first deal of its kind.
The cakes, which are small and designed to be eaten as snacks, launch in
May backed by a pounds 1.5 million advertising and promotional campaign
from McVitie’s. Marketing
Acer, the computer manufacturer, has hired Leo Burnett to handle a
global branding campaign worth up to pounds 30 million. The company
spent pounds 2.5 million on press ads in the UK through Attinger Jack
Advertising in 1998 and intends to target the education sector this
year. Marketing Week
BP Amoco, the UK’s biggest company, is now the world’s number two oil
giant with a value of pounds 126 billion following last week’s pounds 16
billion takeover of Atlantic Richefield. General release
Scoot, the telephone and online information service, has poached the
head of Apple Computer in the UK, Jon Molyneux, to be its new managing
director. Molyneux, who has been at Apple since 1996, will replace
Martin Keogh, who will become chief interactive officer. Marketing
Vodafone has promoted Peter Bamford, the man who oversaw the pounds 35
million relaunch of Vodafone Retail two years ago, to take charge of all
Vodafone’s UK operations following the early retirement of the chief
executive, David Channing Williams. Marketing
Centaur Communications has made its largest acquisition with the pounds
10 million purchase of five magazines, one newsletter, four exhibitions
and a number of associated products and websites from Miller Freeman UK.
The magazines are The Engineer, Design Engineering, What’s New in
Industry, Metalworking Production and Control & Instrumentation.