REVIEW: Marketing and advertising news in the week’s press ..

The American TV network, ABC, more than doubled its national Nielsen household rating as a result of media hype surrounding the lesbian storyline in the Ellen show. The household rating was calculated as being 144 per cent higher than its season-to-date average. - Advertising Age

The American TV network, ABC, more than doubled its national

Nielsen household rating as a result of media hype surrounding the

lesbian storyline in the Ellen show. The household rating was calculated

as being 144 per cent higher than its season-to-date average. -

Advertising Age



Lord Hollick, the chief executive of United News and Media, will be a

special adviser to Margaret Beckett, the new President of the Board of

Trade. Hollick is an ally of the Prime Minister, Tony Blair, and helped

promote Labour’s business manifesto during the election campaign. - The

Independent



Leo Burnett in Chicago has resigned its dollars 50 million Reebok

international account prompting the sportswear company to draw up a

shortlist for the dollars 140 million global business. Burnetts agencies

across 22 markets will decide individually whether to continue on the

account. Reebok is understood to have met with the Lowe Group, which

handles the UK creative account, but has no plans to appoint a lead

agency. - Adweek



Pretty Polly has signed up the drag artist, Lily Savage, to star in its

launch campaign for the Resilience hosiery range. A press campaign,

which is the first work from GGT since its appointment in April, will

feature Savage in a series of poses for the snag-resistant tights. -

General release



Tobacco manufacturers could be set to voluntarily stop advertising in a

bid to head off a Government ban on tobacco marketing. Tobacco

companies, including Gallaher and Imperial Tobacco, are reportedly

prepared to abandon advertising as a compromise if they can keep other

areas of marketing such as sports sponsorship, point-of-sale and direct

marketing. - Marketing



Littlewoods Leisure is to drop its Scratch ’n’ Win Samaritans charity

cards from its sports-folio to concentrate on its Lukcy brand and its

own charity scratchcard, Scratchies. Scratch ’n’ Win was launched in

1995, and was bought by Littlewoods from UK Charity Lotteries. - General

release



Tim Wootton, former chairman of the ITV sales house, TSMS, is to join

Zenith Media as non-executive chairman. Derrick Southon, currently the

UK chairman, will concentrate on his role as chief executive of Zenith

Media Europe. David Arculus, the chief operating officer of United News

and Media, will take Wootton’s TSMS post. He will act as a bridge

between the United-owned sales house and its parent group and may help

cross-fertilisation of its press and TV interests. - General release



Royal and SunAlliance has fired the starting gun on the review of its

pounds 20 million account. The merged insurance company has shortlisted

McCann-Erickson, J. Walter Thompson and its two incumbents, Arc

Advertising and Leagas Shafron Davis. Pitches are due in June. - General

release



Continental Airlines has launched a global review. Agencies invited to

the pitch - which could result in the consolidation of dollars 50

million worth of assignments - include Ogilvy and Mather Worldwide;

Ammirati Puris Lintas; N. W. Ayer; Grey; FCB; J. Walter Thompson;

TBWA/Chiat Day and Campbell Ewald, the sister agency of C-E

Communications. - Adweek



Grey’s latest ad for Lee Jeans attracted 37 complaints in this week’s

Independent Television Commission’s TV ad complaints report. Viewers

complained that the imagery of a couple canoodling in a spaceship by

buttoning their jeans together to beat weightlessness was too explicitly

sexual to be screened before the 9pm watershed. The ITC rejected the

complaints. - General release



Scottish Courage has cut its roster by two agencies, bringing the total

down to seven at the expense of Court Burkitt and Company and

McCann-Erickson Scotland. The rationalisation leaves Coors Extra Gold

Premium Lager and Theakston’s without an agency. - General release.



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