REVIEW: Marketing and advertising news in the week’s press

British Interactive Broadcasting is set to appoint Ogilvy & Mather and MindShare to run its creative and media accounts following a competitive pitch against Lowe Howard-Spink, Saatchi & Saatchi and Bartle Bogle Hegarty.

British Interactive Broadcasting is set to appoint Ogilvy & Mather

and MindShare to run its creative and media accounts following a

competitive pitch against Lowe Howard-Spink, Saatchi & Saatchi and

Bartle Bogle Hegarty.



BIB will run more than 100 television channels, mainly offering home

banking and shopping services. Marketing Week



The Liverpool footballer, Michael Owen, has signed up to star in a new

campaign for Walkers Crisps. Owen will follow in Gary Lineker’s

footsteps by having a Walkers brand - Cheese and Owen - named after him.

Daily Star



The BBC unveiled plans to revamp the Six O’Clock news, making it into a

single, hour-long bulletin. The half-hour regional bulletin at 6.30pm

will be ’seamlessly joined’ to the 6pm national news. The announcement

from the BBC comes as the ITV companies lobby to move the half-hour News

at Ten to a 6.30pm slot. General release



Havas Advertising, the Euro RSCG and WCRS holding company, announced a

65 per cent rise in net profits to Fr201.5 million for the first half of

this year. Operating profits were up 21 per cent to Fr 310 million on a

gross income up 15 per cent to Fr 2.7 billion. CampaignLive



Guinness has appointed Saatchi & Saatchi to handle its pounds 12 million

creative account in Africa. The appointment follows a competitive pitch

against FCB, TBWA and Grey. General release



Nestle has poached David Glik from Kimberly-Clark to be consumer

marketing director for its food division. Glik will oversee marketing

for a portfolio of brands including Crosse & Blackwell. Marketing

Week



Allergan, the contact lens solution manufacturer, has appointed Grey to

run its pounds 8 million pan-European account. The win follows a two-way

pitch against Saatchi & Saatchi’s healthcare division. Marketing

Week



Simon MacDonald, the managing director of Bass Beers Worldwide and

Bass’s most senior marketer, is leaving the company to join Citibank

International as vice-president of emerging markets worldwide. MacDonald

joined Bass in 1984 as a brand manager. Marketing



The pay television group, Flextech, has accused the Independent

Television Commission of acting illegally in outlawing channel-bundling

deals in a High Court hearing this week. Flextech said the ITC’s powers

did not extend to interfering with existing contractual rights.

Financial Times



Andrew Inwood, the marketing director of Virgin Direct, has left the

company only three months after his appointment. Inwood is understood to

have fallen out with the company’s top management. Marketing Week



BSkyB paid its chief executive, Mark Booth (pictured) pounds 1.1 million

this year, in spite of a 9 per cent fall in operating profits. BSkyB’s

former chief executive, Sam Chisholm, received pounds 1.6 million, a

fraction of the pounds 6.83 million he received last year. General

release



Adrian Fedyk has resigned as head of advertising at BT’s business

division following a company-wide restructure. Patrick Collins, the head

of direct marketing for the business division, also left last week.

Marketing Week



Gillette is suing Colgate-Palmolive in the US for damages related to

allegedly ’false and misleading’ ads. Gillette’s lawsuit, filed in the

US District Court for the southern district of New York, challenges

Colgate’s advertising for its new Total toothbrush, in which Colgate

claims the toothbrush offers ’at least 75 per cent of the benefits of

flossing’. CampaignLive



Emap Consumer Online has appointed DoubleClick to handle its banner

advertising sales as part of a wider revamp of its ad sales

activities.



Responsibility for bespoke advertising, including sponsorship, will

revert from a centralised department to the magazines in question.

CampaignLive.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).