REVIEW: Marketing and advertising news in the week’s press

DMB&B’s US parent, the McManus Group, is to create a second international network, with the first non-US offices opening this year under the N.W. Ayer name. The move comes despite the failure of a special project team within DMB&B Frankfurt to secure the Germany-based General Motors North American Vehicles business. The team, called N.W. Ayer Frankfurt, was set up to work specifically on the project to avoid conflict with Fiat’s European account. - Advertising Age

DMB&B’s US parent, the McManus Group, is to create a second

international network, with the first non-US offices opening this year

under the N.W. Ayer name. The move comes despite the failure of a

special project team within DMB&B Frankfurt to secure the Germany-based

General Motors North American Vehicles business. The team, called N.W.

Ayer Frankfurt, was set up to work specifically on the project to avoid

conflict with Fiat’s European account. - Advertising Age



Midland Bank is to axe its signature ’blue sofa’ and return to the

’listening bank’ theme it dropped five years ago. A new campaign, which

features staff involved in Indiana Jones-style scenes, aims to

demonstrate Midland’s increasing confidence in its customer service

levels, which it claims to have improved. - Marketing



Eleven agencies are to pitch for Delta Air Lines’ dollars 100 million

global account next week. BBDO South, the incumbent of 51 years, is

preparing to pitch alongside Grey Advertising, J. Walter Thompson, Bates

USA, Ogilvy and Mather, Ammirati Puris Lintas, N. W. Ayer and Partners,

Saatchi and Saatchi, Messner Vetere Berger McNamee Schmetterer/Euro RSCG

New York, Leo Burnett Chicago and Hal Riney and Partners, San Francisco.

- Advertising Age



Sir Michael Perry, the former Unilever chairman, is expected to become

chairman of British Gas’s newly demerged retail and supply arm,

Centrica. Perry is thought to have taken on a non-executive role in a

bid by the gas company to upgrade its customer service record and public

image. The company is searching for a corporate marketing director to

re-establish confidence in the brand. - Marketing



Interpublic Group has paid a dollars 750,000 settlement to the WPP

Group, ending a legal dispute relating to the hiring of former WPP

executives. Central to the investigations was an apparent breach of an

employment non-solicitation agreement by IPG when two of its agencies

appointed two former J. Walter Thompson executives. - Advertising

Age



The determination of Bruce Gyngell, the managing director of Yorkshire

Tyne Tees Television, on cleaning up sleaze on television looks likely

to threaten the unified brand marketing strategy of the ITV Network

Centre which was launched last year. Gyngell’s recent decision to

replace the prime-time documentary, Hollywood Lovers, with the Best of

Whicker’s World sparked concern that the Yorkshire station will lose ad

revenue. - Marketing



Microsoft Network (MSN) is said to be planning to become the first

Internet service provider in the UK to advertise its service on TV.

Microsoft hopes to gain ground on its major rival, CompuServe, which has

450,000 members compared with MSN’s 90,000. - Marketing Week



The GWR Group has appointed Ralph Bernard as its operational chief

executive, having completed the purchase of Classic FM. Bernard,

formerly GWR’s chief executive, will work alongside Simon Ward, GWR’s

sales and marketing director. - Financial Times



L’Oreal is in talks with Jennifer Aniston, star of the TV show, Friends,

about a new advertising campaign believed to be for L’Oreal’s Elvive

haircare range (also known as Elseve). Despite the fact that Aniston has

not yet signed, ads are expected to be shot within the next two weeks

with a view to using them for the UK launch in February. - Marketing

Week



Guinness has withdrawn a sado-masochistic ad that appeared in FHM

magazine after the Conservative Party condemned it for apparent

references to the late MP, Stephen Milligan. - Daily Mail.



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