REVIEW: Marketing and advertising news in the week’s press ..

The Save & Prosper investment group has abandoned its pounds 10 million sponsorship of rugby union as a result of Sky TV’s takeover of next season’s Twickenham coverage. S&P was worried that BSkyB’s audience figures would be lower than the BBC’s but it failed to negotiate a lower fee with the Rugby Football Union. - The Mail on Sunday

The Save & Prosper investment group has abandoned its pounds 10

million sponsorship of rugby union as a result of Sky TV’s takeover of

next season’s Twickenham coverage. S&P was worried that BSkyB’s audience

figures would be lower than the BBC’s but it failed to negotiate a lower

fee with the Rugby Football Union. - The Mail on Sunday



DMB&B has created a poster for the TSB, which is a spoof of the Spice

Girls’ poster for the launch of Channel 5. The poster highlights a

voucher promotion for young people opening accounts with the bank. - The

Sun



Cadbury has reduced its pounds 10 million-a-year sponsorship of

Coronation Street to pounds 8.4 million following a drop in recent

viewing figures. Its three-year agreement with Granada will be cut to

pounds 8 million if audience figures fall by more than 10 per cent in

the next year. - The Mail on Sunday



Lever Brothers is to relaunch Persil in a bid to simplify the brand. The

move, in which the three Persil variants will be rebranded, is expected

to be backed by a major slice of the company’s pounds 20 million

advertising spend through J. Walter Thompson. - Marketing Week



M&G’s PEP campaign featuring Lord Lawson won a best corporate

advertising award at the Investor Relations Magazine UK Awards 1997. The

campaign by Rainey Kelly Campbell Roalfe gained one of the highest

levels of recall recorded according to the research company, Consumer

Insight. - General release



The Burton Group’s announcement that it is to demerge with Debenhams has

led to speculation about the pressure now on the remaining Burton Group

companies to strengthen their trading performance. Under the group’s

plans, Debenhams will be floated separately on the stock market, and the

Burton corporate brand will disappear. - Marketing Week



Campari is to relaunch in a bid to attract younger drinkers. First

Drinks Brands, the distributor, is to put a significant spend behind the

relaunch and Bates Dorland, which holds the account, is expected to be

invited to repitch. - Marketing Week



Cabletel has confirmed that it has appointed Mustoe Merriman Herring

Levy to its pounds 2 million account (Campaign, last week). The agency

beat TBWA Simons Palmer, Griffin Bacal and Leagas Shafron to take the

account. New work on the brand is expected to break in the autumn. -

Marketing Week



Tesco’s below-the-line agency, Evans Hunt Scott, has won the task of

launching the supermarket’s new Metro stores. Evans Hunt Scott, which

created Tesco’s Clubcard, will work with Lowe Howard-Spink to develop a

campaign to launch the stores, which previously have been announced

using poster sites. The appointment does not affect Tesco’s advertising

account, held by Lowe Howard-Spink. - Marketing



Ogilvy & Mather has produced its first creative work for American

Express since the company signed a five-year endorsement deal with the

US golf star, Tiger Woods, earlier this year. The campaign has been

timed to coincide with Woods’ trip to the UK to compete in the British

Open. - Marketing Week



Bartle Bogle Hegarty is working on a launch campaign for a Polaroid

instant camera named after the Spice Girls, called the SpiceCam. The

Spice Girls will star in commercials for the camera. - General release.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).