REVIEW: Marketing and advertising news in the week’s press ..

Asda is hoping to snatch the contract to produce Manchester United’s football strip from the sports manufacturer, Umbro. The supermarket chain’s partner, George Davies, hopes to design the kit, with Archie Norman, the chairman of Asda, being brought in to make the kit or stock it in Asda stores. Manchester United’s deal with Umbro has an additional two years to run. - The Mail on Sunday

Asda is hoping to snatch the contract to produce Manchester

United’s football strip from the sports manufacturer, Umbro. The

supermarket chain’s partner, George Davies, hopes to design the kit,

with Archie Norman, the chairman of Asda, being brought in to make the

kit or stock it in Asda stores. Manchester United’s deal with Umbro has

an additional two years to run. - The Mail on Sunday



NatWest is said to be considering axing the Canning family campaign

devised by Bartle Bogle Hegarty as it seeks to cut costs in the wake of

an unsuccessful move into investment banking. The company is developing

a new press and poster campaign through Ammirati Puris Lintas. -

Marketing



Sir Tim Bell’s PR company, Lowe Bell, is to advise the Egyptian embassy

on how to restore its tourism industry following the massacre at Luxor

three weeks ago. Sixty-two people, including six British tourists, died

in the attack by religious extremists. - The Guardian



Speculation is mounting regarding Bill Gates’s long-awaited assault on

the British digital TV market following revelations that senior

personnel from his company, Microsoft, have had meetings with Don

Cruickshank, head of the telecoms regulator, Oftel. The meetings were to

discuss the rules governing access to the new broadcasting technology. -

The Guardian



Mikhail Gorbachev has signed an advertising deal with Pizza Hut as

tipped last week (Campaign, 5 November). The ads, which have already

been filmed, are set in a Russian Pizza Hut near the Kremlin. Gorbachev

will be paid pounds 100,000 for the ads, which will run in the UK next

year following Pizza Hut’s work featuring the Chelsea manager, Ruud

Gullit. - The Guardian



Ruth Blakemore, the former marketing director of Cable & Wireless

Communications, has joined Bradford & Bingley as commercial director.

She replaces John Wrigglesworth and is expected to spearhead a new

brand-building push. The building society currently uses Leo Burnett and

McCann-Erickson. - Marketing



Nicola Peers, the International Wool Secretariat’s group manager for

international marketing, has left after just one month. Peers began her

job by visiting agencies to discuss the future of the pounds 22 million

account, which is held by Abbott Mead Vickers BBDO. She is understood to

have drawn up a shortlist, but the IWS later issued a statement saying

the account was not up for review. - General release



The Independent Television Commission has ruled that flight prices

advertised on Teletext, Oracle or other moving ads have to be shown at

their true price, inclusive of any applicable taxes. The ITC’s decision

follows the Advertising Standards Authority’s ruling last month that

flight prices in print advertising should be quoted inclusive of air

taxes. - General release



Umbro Europe has signed Alan Shearer, England’s captain, to be its

global spokesman until the year 2012. Shearer was signed for Umbro when

he was 17 and the new contract makes his relationship with the company

the longest individual endorsement in the game’s history. - General

release



TBWA Simons Palmer has beaten Abbott Mead Vickers BBDO in the final

stages of the pitch for the pounds 2 million Ocean Spray account in the

UK. Ocean Spray is best known in this country for its cranberry fruit

drink, which is advertised in the US by the Duchess of York. - General

release



Wedgwood, the china manufacturer, is to relaunch with a pounds 5 million

campaign through Mustoe Merriman Herring Levy. The company, which was

founded in 1759, is hoping to persuade a younger group of customers to

see beyond its expensive blue-and-white crockery. - The Daily Telegraph.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).