REVIEW: Marketing and advertising news in the week’s press

The Post Office is considering making up to 3,500 job cuts over the next 14 months as it prepares itself for the Government White Paper on its future status, which is due out next month. The Post Office’s independence is assured, but exact terms have yet to be defined. One measure expected in the White Paper is halving the Royal Mail’s monopoly - allowing rival companies to deliver letters that cost more than 50p to post, instead of the present level of pounds 1. Marketing Week, The Independent

The Post Office is considering making up to 3,500 job cuts over the

next 14 months as it prepares itself for the Government White Paper on

its future status, which is due out next month. The Post Office’s

independence is assured, but exact terms have yet to be defined. One

measure expected in the White Paper is halving the Royal Mail’s monopoly

- allowing rival companies to deliver letters that cost more than 50p to

post, instead of the present level of pounds 1. Marketing Week, The

Independent



Andrew Neil, the former Sunday Times editor, is a candidate to replace

John Birt as director-general of the BBC. Neil, an outspoken critic of

the corporation while chairman of BSkyB, told the Sunday Times this week

that he had been interviewed for the post. He is currently

editor-in-chief of the Barclay brothers’ newspapers. Sunday Times



Procter & Gamble is set to deliver its riposte to Unilever’s successful

Persil detergent tablets, with the launch of Ariel Tablets at the end of

this month. Tested for a year prior to release, the tablets will be

supported by a pounds 17.5 million marketing campaign, which broke this

week.



Ariel’s advertising is handled by Saatchi & Saatchi. Financial Times



BSkyB is introducing a new logo, designed by Wolff Olins, which will

feature in a major branding campaign later this month, using the

strapline, ’see the world your way’. Sky has been working with WCRS on a

project basis since parting with M&C Saatchi in February. Marketing



Faulds Advertising is tipped to win the pounds 6 million Direct Line

Financial Services creative account. It is pitching again this week but

DMB&B Financial, the only other agency left in the contest, has not been

asked to do so. The incumbent, 1576, declined to repitch. Marketing



BMP OMD has launched a specialist direct media arm, Optimum Action.

Billed as a ’brand-focused strategic media response company’, it is a

joint venture between BMP OMD and its Omnicom sister, WWAV Rapp Collins

Media, which will carry out planning and buying. General release



The Princess Diana Memorial Fund has banned the use of its logo on food

and drink products. The move follows heavy criticism last year of its

decision to allow Diana’s signature to be used on Flora margarine tubs.

Marketing



Nestle has struck an agreement with Granada Road Services to run its

Cafe Nescafe chain of coffee houses at service areas. Marketing Week



BT Cellnet has hired Tracy Hirth, the former marketing communications

manager of One2One, as head of advertising and brands. She will

effectively succeed Andrew Collinson, the company’s brand director, who

is being promoted to head of marketing operations. Marketing



Capital One, the US credit card issuer, is creating a new chief European

marketing position in preparation for a brand expansion in the UK later

this year. The company, which has appointed DMB&B to handle its global

advertising business, is planning to take on established brands such as

Barclaycard and Mastercard. Marketing.