REVIEW: Marketing and advertising news in the week’s press

British American Tobacco is to buy the Tyrrell Formula One racing team and fund it with pounds 300 million over the next five years. This is the first time a tobacco company has actually bought an F1 team. The move comes after the Government executed a U-turn on its proposed ban on tobacco sponsorship last week, making F1 exempt. General release

British American Tobacco is to buy the Tyrrell Formula One racing

team and fund it with pounds 300 million over the next five years. This

is the first time a tobacco company has actually bought an F1 team. The

move comes after the Government executed a U-turn on its proposed ban on

tobacco sponsorship last week, making F1 exempt. General release



Coca-Cola has appointed Martin Quinn, account director for the rival

Pepsi brand at the BBDO-owned Australian agency, Clemenger Sydney, as

European advertising director. Quinn will oversee the pounds 300 million

ad budget across Europe. He replaces Neil Simpson who left Coca-Cola in

July to join Adidas in the role of global advertising director.

Marketing Week



Leagas Shafron Davis has resigned the Tomy Toys account after the brand

withdrew plans for ’brand-building’ pan-European advertising. The agency

was appointed on a pan-European basis two years ago. Tomy is now

understood to be talking to a number of small shops. General release



Nestle has appointed a marketing director for its UK confectionery arm

in a bid to regain market share over its rivals, Cadbury and Mars. Kees

Langerak, who was previously the marketing director for Nestle

Chocoladen in Germany, will take up the post on 1 January. Marketing



3-D images of the Spice Girls will be emblazoned on supermarket floors

as part of a promotion for Walkers crisps. The joint promotion created

by Floor Media Advertising and Avery Floor Markings will feature the

Spice Girls and Gary Lineker with the slogan ’Have you won pounds

100,000?’. General release ITV has drawn up a shortlist for its

advertising account, which spent pounds 5 million last year. The list

includes the incumbent, M&C Saatchi, along with TBWA Simons Palmer, HHCL

& Partners and Duckworth Finn Grubb Waters. ITV intends to increase its

adspend substantially. General release



Mark Furlong, Eurostar’s launch marketing director, has quit to join the

Virgin Group’s rail company, Virgin West Coast, in a troubleshooting

role. He will work with the company’s marketing director, Sarah Keogh,

to implement a range of customer service improvements. Marketing



Sharp Electronics has appointed Tony Dugdale to the new post of

executive director to oversee sales and marketing in the consumer

electronics division. Dugdale was previously sales director at Samsung

Electronics UK, before working as a consultant. Sharp has just awarded

its advertising account to Angel Meadow. Marketing Week



Bartle Bogle Hegarty has won three further brands from within the Remy

Cointreau group - Passoa, Galliano and Vaccari Sambuca, which will be

relaunched in 1998. The agency won the Cointreau account, now worth

pounds 10 million internationally, in September 1996. General

release.



IBM has launched the first phase of its electronic business advertising

(e-business) campaign. Teasers will be followed by a pounds 4 million

push on TV, press and the Internet as well as internal communications.

The campaign was developed at O&M Paris. General release



Peter Roach, managing director of the DIY chains, Homestyle and Fads, is

to join Boots as director of marketing and international development -

part of an exodus of top staff from the DIY stores since Boots disposed

of the subsidiary, A.G. Stanley, which runs them. Roach’s role will be

to take Boots’ health and beauty products outside the British Isles.

Marketing Week



Sam Chisholm, the outgoing chief executive of British Sky Broadcasting,

has stepped down this week - sooner than the expected date of the end of

the year - and handed control to Mark Booth, previously the chief

operating officer of JSkyB. Financial Times.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).