REVIEW: Marketing and advertising news in the week’s press

The International Olympic Committee is to launch a global ad campaign to repair the damage caused by recent scandals. The IOC has been speaking to networks in the US and is close to announcing a shortlist. The campaign will break this September, a year before the Sydney games. - General release

The International Olympic Committee is to launch a global ad

campaign to repair the damage caused by recent scandals. The IOC has

been speaking to networks in the US and is close to announcing a

shortlist. The campaign will break this September, a year before the

Sydney games. - General release



ITN has lost nearly a fifth of its evening audience since dropping News

at Ten, according to new figures from the Broadcasters’ Audience

Research Board. Average combined audiences for ITV’s two new bulletins

were 10.4 million in the first week after News at Ten’s demise and 9.2

million in the second week, compared with an average audience of 11

million for News at Ten. - The Daily Telegraph



Cellnet is changing its name to BT Cellnet and is spending pounds 10

million on a rebranding exercise. The rebranding drive, created by

Abbott Mead Vickers BBDO, breaks next month. BT and Cellnet will still

operate separately but will work more closely on marketing, products and

services. - Marketing



HJ Heinz is considering selling its Weight Watchers International

slimming business after receiving expressions of interest from more than

20 potential buyers. Heinz has appointed the investment bank, Warburg

Dillon Read, to handle the sale of the business, which is expected to

reach dollars 500 million to dollars 700 million. - Financial Times



Michelin has retained TBWA Worldwide to handle its dollars 60 million

account in Europe. The agency pitched against DDB and Publicis. -

General release



Adidas is suing Asda for trademark infringement over a new range of

sports shoes sold under the supermarket chain’s own-label clothing line,

George. Adidas is also demanding that the shoes, which have four stripes

rather than its trademark three, be destroyed. - The Mail on Sunday



Tesco is set to begin the national roll-out of its home shopping

service, Tesco Direct. The retailer said it hoped to have the service

operating in 100 stores by the end of the year. Marketing for the

roll-out will include local poster and in-store advertising through Lowe

Howard-Spink, an internet ad campaign and a direct mail drive. -

Marketing



Abbott Mead Vickers BBDO and Barraclough Hall Woolston Gray have won a

pitch for the consumer advertising part of the Action 2000 campaign.

Lowe Howard-Spink, CDP and WCRS also fought for the COI’s millennium bug

public information programme. - General release



UDV is reviewing its Drambuie account out of the Scottish agency, 1576.

The distributor is in talks with agencies about the task, which was

backed by a spend of pounds 500,000 last year. - General release



One2One is slashing its call charges in a move that will make some calls

cheaper than those from fixed lines. Customers will be charged a single

daytime rate of 10p per minute nationally and 2p per minute off-peak.

The new tariffs will also apply to pre-pay calls - a first in the

industry. - General release



Ford has launched a pounds 1 billion agreed cash bid for Kwik-Fit. The

acquisition is part of Ford’s plan to become a global leader in

automotive services as well as vehicles. - Financial Times.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).