REVIEW: Marketing and advertising news in the week’s press

Granada has sold its 6.5 per cent stake in BSkyB for pounds 429 million to the investment company, BT Alex Brown, because of its conflicting investment in ONdigital. Next month, ONdigital will launch a digital TV service which will directly compete with BSkyB’s Sky Digital offering. BT Alex Brown sold the shares on for an estimated pounds 4.5 million profit minutes after the initial deal was struck. - The Times

Granada has sold its 6.5 per cent stake in BSkyB for pounds 429

million to the investment company, BT Alex Brown, because of its

conflicting investment in ONdigital. Next month, ONdigital will launch a

digital TV service which will directly compete with BSkyB’s Sky Digital

offering. BT Alex Brown sold the shares on for an estimated pounds 4.5

million profit minutes after the initial deal was struck. - The

Times



IPC Group has announced its acquisition of LH Media, of which Link House

Magazines is a wholly owned subsidiary. Link House currently operates in

eight markets and publishes 27 regular titles and 13 annual holiday

guides. The portfolio includes a range of niche motoring and boating

magazines and some outdoor and hobby titles. - General release



The Daily Star’s editor, Phil Walker (left), has stepped down after five

years in the post. He will be succeeded by the deputy editor, Peter

Hill, who is charged with returning the paper to economic viability with

the help of a pounds 3 million injection from Express Newspapers. -

General release



The Financial Times Group has appointed Olivier Fleurot managing

director of the Financial Times newspaper. His most recent position was

as chief executive of the Les Echos Group which includes France’s

leading business newspaper, Les Echos. Fleurot will take the helm on 1

January and will report to Stephen Gill, the chief executive of the

Financial Times Group. - General release



The portfolio director of Guinness, Gary Haigh, has stepped in as its

marketing director, replacing Julian Spooner. Haigh will take up the

role at the end of the month, which includes responsibility for the

marketing and advertising of other Guinness Brewing brands, such as

Kilkenny and Enigma. Spooner moves to be operations director at Guinness

Africa. - Marketing



W. H. Smith is supporting the National Year of Reading with an offer of

40 per cent off favourite children’s books, supported by a new TV ad

starring Nicholas Lyndhurst. The spot shows a doctor looking into a

child’s ear where he sees monsters, sky divers, pirate ships, space

shuttles, tigers and bears. The doctor is amazed and when he tells the

boy’s mother, she attributes the symptoms to the books he has been

reading. - General release



Dulux’s parent company, ICI Paints, has appointed a new marketing

director, Magdalena Teare, in a bid to strengthen the brand’s leading

share of the UK home decoration market and to boost its overseas

presence. Teare was formerly the marketing director of Tambrands, which

she left in October 1997 after it was acquired by Procter & Gamble. -

Marketing



Emap has restructured its management to develop links between its

magazines, TV and radio businesses. Tom Moloney, chief executive of Emap

consumer magazines, takes on the new post of head of UK consumer

affairs, to whom Tim Schoonmaker, the chief executive of Emap Radio,

will now report. The post will give Moloney overall responsibility for

consumer magazines, radio and television. - General release



Duncan Edwards (left) has been appointed deputy managing director of the

National Magazine Company from his previous position as director of

corporate business development. He is being groomed to replace the

managing director, Terry Mansfield, when he retires. Edwards joined the

company in 1989 as the ad director of Company magazine. - General

release



The Government is investigating the pounds 95,000 sponsorship deal

between the high street sports chain, JD Sports, and Siddal Moor High

School in Lancashire. Although it was officially a ’no-strings’ deal,

children must buy their PE kit - emblazoned with the JD Sports logo - at

the store, while the school’s new indoor gymnasium bears the company’s

name on a large sign at the front. - Daily Express.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).