REVIEW: Marketing and advertising news in the week’s press

The Duchess of York is to earn an estimated pounds 500,000 for appearing in a commercial for the American cranberry juice, Ocean Spray. Her appearance was conditional on the ad not being shown in the UK. Fergie’s first ad appearance was in a German press campaign for Olympus. The Sun

The Duchess of York is to earn an estimated pounds 500,000 for

appearing in a commercial for the American cranberry juice, Ocean Spray.

Her appearance was conditional on the ad not being shown in the UK.

Fergie’s first ad appearance was in a German press campaign for Olympus.

The Sun



Lisa Gernon, the former group director of marketing at Orange, is to

join the rival telecom operator, Cable and Wireless, as a regional

director. In her new role, Gernon will be responsible for mobile phone

operations. Marketing, Marketing Week



Ulrika Jonsson is to step into Paul Gascoigne’s shoes as a foil for Gary

Lineker in the latest commercial for Walkers crisps. In the ad for

Walkers’ low fat Lite brand, Jonsson thinks that she has lured Lineker

into her bedroom, but he is only interested in hercrisps. News of the

World



Julie Goodyear, formerly Bet Lynch in Coronation Street, stars in a new

commercial for the Cereal Partners brand, Shredded Wheat, through

McCann-Erickson, which went on air on Wednesday. Goodyear follows in the

footsteps of Jack Charlton, Bill Beaumont and Ian Botham. Daily

Mirror



Coca-Cola has handed the planned dollars 30-dollars 40 million launch of

its new citrus drink, Citra, to the San Francisco agency, Goldberg Moser

O’Neill. The appointment adds yet another shop to Coke’s roster of over

30 agencies.



The Lowe Group, which handles Coke’s Sprite and Diet Coke brands, has a

minority interest in the agency. Advertising Age



The Asda chief executive, Allan Leighton, has reviewed senior marketing

positions again. Steven Cain, the store development director, becomes

marketing director, succeeding Gwynn Burr, who becomes customer services

director. Marketing, Marketing Week



Lloyds TSB has appointed Ford Ennals as group head of marketing. Ennals,

who was appointed marketing services director in November, succeeds

Dennis Holt, the former Lloyds Bank marketing director. Holt now becomes

head of the combined banks’ insurance arm.



Marketing



Samsonite, the luggage manufacturer, has shortlisted five agencies to

pitch for its US and European advertising accounts. The list comprises

the advertising giants Leo Burnett, DDB Needham, TBWA Chiat/Day, J.

Walter Thompson and McCann-Erickson.



Ad Week



The WPP Group has started to seek client consent for the planned merger

of its media operations (revealed by Campaign last year). J. Walter

Thompson and Ogilvy and Mather media directors are in talks with their

clients with a view to a merger by the year end. Ad Week



Nimble has revived its Nimble girl, one of the advertising icons of the

70s. In the ad from Wrightson Dale, Marielle Kruis, the Dutch model, is

seen taking off in her balloon in the traditional manner, but in a new

script updated for the 90s she then proceeds to bungee-jump out of the

balloon. The famous Honeybus track, She Flies Like a Bird, is retained.

Press Association



A new agency, Ray Leach Orlov, has risen from the ashes of Knight Leach

Delaney. The founding partners are Andy Ray, who was previously head of

art at KLD, Stuart Leach, who was KLD’s managing director, and Alexei

Orlov, a former marketing director of Volvo. Ray Leach Orlov has already

secured Mates Condoms, a former KLD client. General release



Daz is launching a campaign using celebrities in its doorstep challenge

for the first time. Sally James, Fraser Hines and Andrea Boardman line

up alongside Shane Richie in ads created by Leo Burnett. General

release.



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